Five things to remember to make the most of its potential. There are those who thought he was a goner, exiled to the outskirts of web marketing and starved by the social networking clan. Instead, email marketing is in better shape than ever and continues to be an important part of the online communication strategy, especially when we talk about small and medium-sized businesses. It is not the vintage charm, but the ability to establish direct communication that makes email the most effective tool for communicating with your customers. And when it comes to potential customers, emails bring home another important
Point: in customer acquisition
Emails are second only to organic search (source Custora ). In a world increasingly oriented towards social media marketing, we must therefore not forget the good old newsletter , which brings undoubted benefits. If used correctly. Here are the things you WhatsApp 数据 should remember to make the most of the potential of email marketing. Mail is mobile . Most emails are now read from mobile devices (according to Movable Inc in the United States, as many as 66% of emails are opened from smartphones (47.2%) or tablets (18.5 %). This figure makes us understand the importance of having a site or landing page optimized for mobile viewing. An email is just the first step. It’s true, appearances matter, but opening your newsletter represents the first step taken by our customer towards knowing our product/service/offer. If
The next actions to be taken
Are unclear, if the site is not updated, our email will not have achieved much. Email is a personal matter . Addressing the right message to the right person is the foundation of the success of any marketing action, obviously including email marketing. The collection of a database is the prerequisite for the success (or failure) of our mailing campaigns. Measurements matter . Your work does not end with the click of the send button: in the following days it will be necessary CMO邮件列表 to evaluate the success of your actions. How many opened the email? How many classified it as spam? How many were actually interested No one is born learned (who knows if the grammarnazi will forgive me for using a popular and ungrammatical phrase). To delve deeper into the topic of e-mail marketing and similar, Noetica has organized an ad hoc course. In one day ( Saturday 7 June ), you will be able to discover how to best set up your newsletters, which software to use, how to measure the success of your campaigns. You will find more information by following the link .